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Chroma builds identities and the websites that carry them. One studio, one client at a time.

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Most brands get built in pieces, and the story drifts in between. We build strategy, identity and website as one, so you look established from day one.

Selected Work

Four brands built end to end — identity, packaging, and web. Conceptual studies, shown in full.

Patch Branding and web for a plant shop where every plant introduces itself. View project

Baku Baku Branding for a noodle bar named after the dream-eater. View project

Idle Hands — an independent coffee house in Manchester

Idle Hands Branding and web for a Manchester coffee house that takes its time. View project

Two Frogs A species, reimagined. Branding and web for an apparel brand that moves between city and wild. View project

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Services

(01)

Brand identity

Logo, symbol & wordmark
Typography
Colour palette
Brand assets & iconography
Guidelines, PDF & interactive
Mockups & art direction

(02)

Web design & build

Sitemap & user journeys
Conversion-focused page design
Custom-coded build
Online shop & product pages
Email sign-up & pop-ups
Hosting, launch & updates

(03)

Visibility

SEO — search engines
AEO — answer engines
GEO — generative engines
Local listings & profiles
Analytics worth reading
Performance foundations

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Blog

All writing

The rise of AEO and GEO

For twenty years, a search ended with a list of links. Over the last couple of years, more and more searches end with an answer instead, written by an AI model that’s read the web so you don’t have to. AEO and GEO are the names the industry has given to getting found in those answers.

Read article 5 min read

How to launch a rebrand: the complete checklist

The identity is finished and signed off. Here’s how to move a live business over to it without losing customers, traffic or momentum, in the order we’d do it.

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What does brand strategy include?

Ask five agencies what brand strategy is and you’ll get five different decks. Look past the slides, though, and the same seven decisions sit underneath all of them.

Read article 4 min read

What are brand guidelines?

A paper crane comes out the same whoever folds it, as long as they follow the same sequence of folds. Brand guidelines are that sequence for your brand. They’re the reason it still looks like itself when someone else makes something with it.

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Apply to work with us

One conversation is enough to know if we're the right fit. No decks, no pressure — just a straight look at what your brand needs.